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Privacy policy

Information on processing personal data for this online shop.

Datenschutz
Transparent legal basis Clear storage periods Rights at a glance

2. Data categories

Master data (name, address, contact), contract data (orders, payments, invoices), communication data and technical usage data (e.g. IP address, timestamp, device information).

3. Purposes and legal basis

  • Order processing and customer service: Art. 6(1)(b) GDPR
  • Legal retention obligations: Art. 6(1)(c) GDPR
  • Security and fraud prevention: Art. 6(1)(f) GDPR
  • Analytics/marketing only with consent: Art. 6(1)(a) GDPR

4. Data recipients

Data is shared only as required with payment, shipping, hosting, email, tax and legal service providers.

5. Retention period

Contract and invoice data is retained under legal obligations (typically 6 to 10 years). Other data is deleted when no longer needed.

6. Cookies and consent

Required cookies support secure shop operation. Analytics and ads cookies are enabled only after active consent.

  • Consent status is stored in the cookie "shop_cookie_consent_v1" for up to 180 days.
  • With consent, analytics events include page views, clicks, scroll depth, form interactions and engagement signals.
  • Mouse/touch behavior is tracked in aggregated form (counts and distance classes), not as raw movement logs.
  • Form input content is not sent to Google Analytics.

You can change or withdraw consent at any time with effect for the future.

7. Google services

If enabled, Google Analytics 4 and optional Google Ads conversion tracking are loaded only after consent.

  • Provider in the EU: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
  • Processing may involve Google LLC (USA). Transfers to third countries can occur based on your consent.
  • IP anonymization is enabled. Event data retention is configured in the Google account (typically 2 or 14 months).
  • Legal basis: Art. 6(1)(a) GDPR. Withdrawal is possible at any time for future processing.

More information: Google Privacy Policy and Google Analytics opt-out add-on.

8. Your rights

  • Access, correction, deletion, restriction of processing
  • Data portability
  • Objection to processing based on legitimate interest
  • Withdrawal of consent for the future

9. Right to complain

You can complain to a data protection supervisory authority.